Bellavita is the leading trade show dedicated to the promotion of Italian F&B in the world, with nine key events in London, Amsterdam, Warsaw, Hamburg, Riga, Chicago, Toronto, Mexico City and Bangkok. Bellavita bring the excellence of Italy to local retailers, F&B buyers, importers, distributors, restaurateurs, chefs and sommeliers. In 2019, over 1,000 Italian companies took part in the Bellavita international events. Bellavita Expo is part of VPE; a joint venture with Fiere di Parma and Veronafiere dedicated to the internationalisation and strategic development of food and wine companies.