Ethic. Gender Fluid. Handmade. Patchouli Studio is an expression of these three ideas. By using the language of knitwear design, its founder Andrea Zanola creates in each piece a possible living universe. Ethic because each fiber comes from dead stock materials, recycle and reuse. Gender Fluid because knitwear is atemporal. Each piece is handmade, -to measure, personalized and fitted on the human who ordered it. Patchouli Studio express the urge of a new sensibility in fashion. It demonstrates that “conscious” can also be “new avant-garde”.