MIDLAND, as in the most beautiful historical adventures, was founded in a small factory in the United States: in Kansas, in 1959. It was created with a specific goal: "Making communication fun, easy and accessible to everyone". MIDLAND is now a group with more than 15 European and non-EU subsidiaries, including branches and strategic partners, and distribution in over 90 countries, under the leadership of the Italian Headquarters based in Reggio Emilia.