Our mission to Serve and feed America is fueled by an obsession with natural & organic, specialty, and fresh products. These delight consumers and deliver stellar growth for our customers and suppliers. At KeHE, we’re not content with just plain good; we aspire to next-level goodness, crazy GOOD™, in all aspects of our operations. We’re passionate about innovation. By combining consumer insights, market data, and a curated item assortment with product knowledge and merchandising expertise, we deliver actionable data-backed solutions to keep our partners relevant, fresh and ahead of the pack.