The Abruzzo Region Tourism Board deals with tourism promotion at regional level. Its mission is also to strengthen the collaboration between public and private sector through dialogue and a continuous sharing of ideas with local tour operators. Its activities focus on eight areas: planning, strategy, positioning, internationalisation, promotion and marketing, digital ecosystems, data analysis and results measurement. Regional promotion is also carried out as part of the national promotion strategy developed by ENIT, the Italian Tourism Board, with the cooperation of all regions
