JERKY AND GO BEEF JERKY UNCLE FOOD SRL

Hall 12 - Booth K40

Jerky and Go repositions beef jerky from a niche product to an everyday snack for everyone. The recipe was developed specifically for the Italian palate - flavorful, balanced, never overpowering - breaking down the misconception that beef jerky is tough and unappetizing. Four internationally inspired flavors (Original, Teriyaki, Barbecue, Jalapeño), a 25 g impulse-buy format, an accessible price point, and up to 10 g of protein per pack. The innovation is clear: democratizing an entire category, moving it from the protein aisle to the everyday snack shelf.
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