Catalogo Fiere Parma

A line that enhances local legume and cereal productions, telling a journey through Italian flavours and traditions. The smart QR code on the packaging turns the product into a true ambassador of its territory: it offers multimedia content on history, landscapes and agricultural know how, strengthens the bond between brand and community, and becomes a tool for territorial marketing. In store, it supports the retail channel by highlighting local identities on shelf, activating targeted surveys and promotions, creating dynamic content and generating valuable insights to improve the offer.